BCBGMAXAZRIA

Named for the Parisian term bon chic, bon genre, meant to convey the idea

that good attitude is the basis of good style, BCBGMAXAZRIA embodies a true

combination of European sophistication and American spirit. BCBGMAXAZRIA

is a brand, an aesthetic and the realization of a dream. Inspired by the evolving

landscape of culture, art and design, we bring global style and attitude within the

reach. We know that confidence makes a woman look and feel her best, and in

our clothes, she can conquer the world.

With integrity and consistency, BCBGMAXAZRIA takes of-the-moment trends and

translates them into elevated, modern, romantic pieces. Each collection captures

the best moments in fashion and makes them wearable—for every woman, at

any time. BCBGMAXAZRIA is a complete lifestyle brand that offers a full range

of ready-to-wear and accessories. The collections can be found at over 90

BCBGMAXAZRIA retail shops and in leading department stores globally.

In 2008, BCBGENERATION was created as a young contemporary brand and in

2018, BCBG GIRLS was re-introduced, taking inspiration from BCBGENERATION

and featuring mini me styles from BGBGMAXAZRIA.