Named for the Parisian term bon chic, bon genre, meant to convey the idea
that good attitude is the basis of good style, BCBGMAXAZRIA embodies a true
combination of European sophistication and American spirit. BCBGMAXAZRIA
is a brand, an aesthetic and the realization of a dream. Inspired by the evolving
landscape of culture, art and design, we bring global style and attitude within the
reach. We know that confidence makes a woman look and feel her best, and in
our clothes, she can conquer the world.
With integrity and consistency, BCBGMAXAZRIA takes of-the-moment trends and
translates them into elevated, modern, romantic pieces. Each collection captures
the best moments in fashion and makes them wearable—for every woman, at
any time. BCBGMAXAZRIA is a complete lifestyle brand that offers a full range
of ready-to-wear and accessories. The collections can be found at over 90
BCBGMAXAZRIA retail shops and in leading department stores globally.
In 2008, BCBGENERATION was created as a young contemporary brand and in
2018, BCBG GIRLS was re-introduced, taking inspiration from BCBGENERATION
and featuring mini me styles from BGBGMAXAZRIA.

Sofia, 100 Cherni vruh blvd., floor 1

Т +359 899 035 135